Megan Thee Stallion Is "Mother Fitness"
Planet Fitness has more members than any other fitness brand, and is one of the fastest growing franchises in the fitness industry. They just announced a partnership with another rising star, 28-year-old three-time Grammy award-winning artist Megan Thee Stallion. They called Megan "Mother Fitness" in the launch of the campaign, saying that other gyms have high prices, toxic or "bimbo" instructors, scam artists, and are too intimidating. Megan urged her fans to head to the Judgement Free Zone, Planet Fitness, to experience their "Big Fitness Energy".
Megan Thee Stallion | Planet Fitness
Megan and Planet Fitness announced the launch of a co-branded exclusive merchandise line available at their online store with all the proceeds benefitting the Pete & Thomas Foundation, which is a non-profit organization Megan founded which focuses on helping those in need in underserved communities. The Collection includes a Crew neck sweatshirt that says "Big Fitness Energy" and a bucket hat and water bottle that says "Real Hot Girl Fit".
Megan said about the partnership, "Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves."
Planet Fitness | Time Square 2024
Planet Fitness was also a presenting sponsor of the Time Square New Year's Eve celebration in Time Square. Megan Thee Stallion was the first performance of 2024 on the Planet Fitness stage at this year's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2024".
Jamie Medeiros, Chief Brand Officer at Planet Fitness said, "Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand."
Planet Fitness 2024 Offers
Planet Fitness has a limited-time offer from Dec. 30 – Jan. 12 for $0.24 down and no commitment to celebrate Megan Thee Stallion as well as The New Year. However you don't need to physically go to the gym to join in on the Megan Thee Stallion collab. Anyone can access exclusive workout content inspired by Megan, using the Planet Fitness App. Check out https://motherishere.com/ to view the full partnership.
How Our In-House Analysts Are Trading $PLNT
Revenue in the U.S. fitness, health and gym club industry was $30.6 billion 2022 and numbers are expected to increase to $30.8 billion for 2023. They have 18.5 million members and nearly 2,500 locations operating in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. More than 90% of Planet Fitness locations are independently owned and operated.
“We are not immediately looking to go long on PLNT just from here, but are rather carefully planning out short positions. A first option is that we run above $77.42, this would mean we run in a monthly timeframe bearish order-block. We want to see a 4H candle close back below $77.42 after first going above to take short entry, stop loss can be above $80, targeting $67 and $56 for a swing play. Alternatively if we don't reach that high, we can look for the $72.9 level to turn from support into resistance. We want to see a clean break below, then take an entry (short) on the retest of $72.9. We also target $67 and $56 for a swing short play here, our stop loss can go above $77.42. If we get stopped out that’s fine, we will then look for a 4H close back below $77.42 to short it once again if it sets up.
In terms of longs I'm not interested here after 3 months of only up. I think this will pullback at some point this year and at least hit $67. $67 and $56 are the main levels to long from. A move below either of these levels followed by a 4H candle close back above is the trigger too long.” -BTC_Jay
Option 1: Short
Entry: Price breaks above $77.42. Watching for a 4H candle close back below $77.42
Targets: $67, $56
Stop Loss: Above $80
Option 2: Short
Entry: Waiting for price to test $72.90. Watching for it breaks below this price and $72.90 flip to a confirmed resistance.
Targets: $67, $56
Stop Loss: Above $80
Option 3: Long
Entry: Waiting for price to break below $67 then watching for a 4H candle close back above $67
Targets: $72.90, $80
Stop Loss: Below $56
Option 4: Long
Entry: Waiting for price to break below $56 then watching for a 4H candle close back above $56
Targets: $67, $72.90, $80
Stop Loss: Below $54.05
