Why Are People Fighting Over A Pink Cup?
It's Black Friday in January!!! That's right, Starbucks and Stanley have collaborated to launch a limited-edition pink "Quencher" tumbler. These are available in Starbucks and Target locations, and people NEED to have them.
Supply And Demand
The $45 cups are already sold out on Target's website, and are selling out in many stores around the US. Target did not respond as to whether they will be producing more, however Starbucks has gone on the record saying the cups will not be restocked. This has created a scarcity effect on consumers, as we are currently in the "age of collectors". One expert said "Now this reusable cup becomes a fashion item accessory like a handbag or belt." On eBay the tumblers are selling for up to several hundred dollars.
....Why?
Stanley is a company headquartered in Seattle and has been around for over a century. William Stanley Jr founded the company, the same man who combined vacuum insulation and steel to create a water bottle. They gained fame in 2017 when "The Buy Guide" named their 40-ounce Quencher cup "the one" in an Instagram post. Content Creators started picking up on the trend, making #StanleyTumbler famous, turning the cup into a fashion accessory and collectors item. Now this pink Valentine's special limited edition tumbler is causing fights across the US.
How Our Exclusive In-House Analysts Are Trading $TGT
"Target is currently trading at $141.73 just slightly below a key level of resistance at $142.19. I am watching for a price break above $142.19, to long on the retest of that level (so break above it first, then only to go long when price retests $142.19). From there I am looking at $150 and $180 as targets, with a stop loss at $137.
The other options in case of a big selloff is to wait for the $128.37 level to get broken below, then longing after the price closes a 4H candle back above $128.37. Targets for this would be $140, holding runners for higher with a stop loss on the low that was made below $128.37 before the price moved back up and had a 4H close back above $128.37" -BTC_Jay
Option 1: Bullish
Entry: Watch for price to break above $142.19 and then successfully retest that level as support.
Targets: $150, $180
Stop Loss: $137
Option 2: Bullish
Entry: Watch for price to break below $128.37 and then have a candle close back above on the 4H chart.
Targets: $140, $150, $180
Stop Loss: The low below $128.37 before the price moved back above that level.
Always do your own research, this is for educational and entertainment purposes only, not financial advice.
